😎Product Designer
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YETI - Reimagined Mini Cart

 YETI - Reimagined Mini Cart

 

Overview

Redesigned the Mini-Cart experience which allows customers to shop with more intuitive, premium and on-brand experience. This is live on site for all users.

As a UX/UI Designer at YETI, I have been working on variety of site wide projects that consumers experience for the brand. I was in charge of the ideation, design/development specification. Worked closely with developers throughout the build and QA sessions. Worked closely with the Senior Manager UIUX Designer for the advise.

 

Role: Lead UX/UI Designer

Team: UX/UI Design Team, Development Team

Year: 2024

Project Type: UX/UI Design, Interaction Design, User Centric Design, Animation, Prototyping, A/B Test, User Flow

 

The Design

As a part of Checkout Flow Refresh, I redesigned the Mini-Cart experience which allows customers to shop with more intuitive, premium and on-brand experience. This is live on site for all users now after going through A/B test. I designed new components used here, including new product tiles in different states (In stock, Out of stock, Custom order) with newly designed Quantity Selector, Naming Convention, CTAs. As UX perspective, we thought about all the possible scenarios and edge cases that are essential to this flow. I designed all the states - instance when item just added, Mini-Cart opened from the main navigation at the top, empty state, with custom order state, and more.

Since Mini-Cart is such an important part of the checkout flow that allows customers to decide their purchase, we wanted to make this experience best as possible. This project was a great collaboration with the Developers, and Product Managers.

 
 

Takeaways

This project was a great collaboration with the Developers, and Product Managers. From the ideation phase to design phase, then to development phase, it was a long journey filled with new learnings and awesome collaboration. While working on this project, we’ve been through countless rounds of QA sessions, and from it, I was able to understand more of what Development Team’s work process. It was also an awesome opportunity for me to improve more of my UX skills as I was working on the user flow and design.

 

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