YETI - Global Shipping Banner
Overview
Designed the Global Shipping Banner which highlights the current ongoing promotions and new product drops at the top of the screen to inform customers. The main purpose was to promote Free Shipping at certain threshold, but now we expanded the field and it includes currently ongoing promotions and news. This is a newly added feature to the brand at YETI that is very useful and effective to inform consumers about all about the exciting news and updates at YETI.
As a UX/UI Designer at YETI, I have been working on variety of site wide projects that consumers experience for the brand. I was in charge of the ideation, design/development specification. Worked closely with developers throughout the build and QA sessions. Worked closely with the Senior Manager UIUX Designer for the advise.
Role: Lead UX/UI Designer
Team: UX/UI Design Team, Development Team
Year: November 2022 - Early 2023
Project Type: UX/UI Design, Interaction Design, User Centric Design, Animation, Prototyping
The Design
When I got in charge to design the Global Shipping Banner, I started brainstorming, asking myself “what do customers really want to know about the brand?”. From there, I started competitor research, data analysis, and ultimately design. The Global Shipping Banner highlights the current ongoing promotions, new product drops, and all about exciting news at YETI at the top of the screen to inform customers.
To keep the design consistency and keep the brand Identity, I used the same font styling as rest of the site as well as the brand color, the YETI Navy. Fluid animation and interaction. 4 maximum contents to show. For hierarchy, it goes header title, description, CTA, and legal copy. It includes Retail Store Locator and Language selector.
Design working sessions …
