YETI - Accessory Configurator

 YETI - Accessory Configurator

Overview

Designed the Accessory Configurator which allows customers to outfit their YETI products with compatible accessories. This is an A/B testing to create more fun and engaging user experience for consumers by accessorizing their YETI products. The 50% of our users got to experience this test. With this Accessory Configurator, customers can truly personalize their YETI products with compatible accessories in a fun and engaging way. This test is a starting point to the future accessory configurator.

As a UX/UI Designer at YETI, I have been working on variety of site wide projects that consumers experience for the brand. I was in charge of the ideation, design/development specification. Worked closely with developers throughout the build and QA sessions. Worked closely with the Senior Manager UIUX Designer for the advise.

The Design

The ultimate goal for this project was to create a fun and engaging user experience for YETI accessories. The concept we came up with is to “outfitting” customers’ own YETI product with the compatible accessories by trying out different accessories on it by swiping through different options and see how it actually looks like on their products. The benefit of this design is not only it shows size scale to scale to that product but also it provides emotion of personalizing it. With this Accessory Configurator, customers can truly personalize their YETI products with compatible accessories in a fun and engaging way. This was a long-term project which required lots of rounds of ideation, design, image assets, and prototyping. The tests were on Tundra 45 Hard Cooler, Camino 35 Tote Bag, and Drinkware.

Design working sessions …

Takeaways

It was my first long-term project at YETI and I was able to learn more about collaboration, user research, and prototyping. Also enhanced my user centric design skills by brainstorming the user flow, research, user testing and design from the scratch. It was super fun project that I really enjoyed because I love to design minimalistic but beautiful, functional and interactive designs. And this this project really was a while combination of what I love to design. I will keep move forward and use these knowledge I learned from this project in future projects.

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