Nests
Project Overview
Nests is a learning and sharing experience to help relieve the stress and strain parents can have. Nests is for parents with no experience or little experience in parenting. Parents want to have good experience with their children. Parenting can be exciting, but also difficult and nervous. Nests helps, encourages parents to share their parenting experience so that everyone can have good sense of parenting.
Role: Research, Data Analysis, Ideation, User Survey and Interview, Vision Video, Branding, Features
Team: Solomon H Roh, Nicholas Glaser, Wonil Choi, Max Hu
Project Duration: 2 months
Project Type: UI/UX, User Experience Design, Interaction Design, Human Centered Design
The Problem
Parenting can be exciting, but often very new and difficult.
The Mission
Our focus is on creating a learning and sharing experience to help relieve the stress and strain parents can have.
Design Process
Research
Secondary Research
Our secondary research helped in our general understanding of what is important in parenting and its stress factors. The main questions we looked into helped us understand the responsibility parents have in order to maintain a healthy baby and good emotional well-being to prepare them intellectually. Then researched the importance of the environment, attention, and the cognitive development the baby goes through. Also starting to get an understanding of the worries of parents especially new ones over the anxiety, the lack of control, or even self doubt.
Primary Research
After secondary research, we conducted user survey and interviews. From the survey and interviews, we found that parenting is a long learning process because at every stage, there’s new things and skills to learn. So parents consistently seek resources and information mostly from friends and family because they find the information online less engaging or targeted. Parenting can be stressful. Time management, unexpected situations, and children’s development are their main source of stress. They need more personal time for themselves. They often don’t realize that every child has a different learning curve, so they consistently worry their child is falling behind or if they are doing the right thing, they need validation, confirmation, and emotional support when they are stressed about their children’s development.
Data Analysis
Affinity Diagram
After the primary research, we gathered the raw data collected from our survey and interviews and transferred them into sticky notes. We then organized the notes into their natural relationships. All team members had a chance to draw their own insights from the data and turn them into key points. We hold a discussion session afterwards to explain our own interpretations of the data to each other and condense them into a several key insights.
User Personas and Journey Maps
